About Us

Always ahead of the trends, founder and owner Stephanie Hirsh took a chance on the green industry of resale in 1996.

She developed a new, boutique style consignment shop with attention to customer service, which at the time was rare.

With 18 years of retail behind her, she dove into changing the image of consignment shops and never looked back.

Today, you will walk into the new version of our New Orleans stores.
We refer to them as hybrid boutiques, with a mix of new, edgy styles, trend consignment pieces and distinctive vintage looks.

Each store has a unique style, as do the divas that run the show.

Nel Johnson (aka Queenie) and Stephanie (aka Prima) met in the 1980’s while working together for Petrie Stores.
Even back then, Nel was considered the Queen.
She was the first person Stephanie called to help develop our vision.
Side by side, through thick and thin, these two energetically shaped the vibe you will find today.

Prima Donna's Closet is a locally owned small business...and we're having a love affair with the Big Easy!